know, you’re probably asking yourself: Really…can my hygienist earn that much in one day? But hygiene is a ‘lost leader’, right? It sounds impossible!
And the reason it sounds impossible is because of the way you’re running your hygiene department.
All it takes is the right training, along with some easy scripting tweaks on how your hygienists talk to the patients and PRESTO…your hygiene profits will skyrocket!
Now I’m not saying every hygienist will earn $3000 every day. But you’ll find that ANY hygienist can start having $3000 days on a regular basis. And in just the past 2 weeks, I’ve received messages from 4 hygienists who topped the $3000 single day production mark!
But Wendy…exactly HOW can my hygienist generate
Before I answer that question, let me tell you my story. My name is Wendy Briggs and I am a hygienist. In fact, I have been a hygienist for over 25 years and a production consultant to more than 3,718 general dentists in 12 countries around the globe. Hygiene is my passion...and exploding hygiene productivity, case acceptanct and profits are my areas of expertise.
When I started …and for many years, I was satisfied with the status quo.
I saw patients, did my job and never really questioned the system. I was making good money for the practice – but no where even close the potential where it could be!
But something else bothered me even more. I had an arsenal of wonderful treatments to help my patients have a healthy mouth, but I wasn’t using hardly any of it.
The dentist I worked for was busy drilling and filling. Every day it was the same basic routine….and we were using just a fraction of the latest tools. I knew there had to be a better way. So I took action and made a list of everything I knew to be true about the practice:
My dentist had excellent
We, hygienists, were the
frontline of the practice
We weren’t using ¾ of the tools at our disposal
The dentist sort of
haphazardly tried to offer more procedures (he wasn’t very comfortable
with “selling”) with little results
Our hygiene department procedures and scripting weren’t consistent with every patient
And one day…I had one of those Ah-hah discovery moments!
Since hygienists are on the front line of almost every dental practice…and since hygienists spend the most time with patients…and since hygienists have the most tools available to help patients have healthier, more attractive smiles…then here’s the million dollar question…
Since that day, I’ve spent years perfecting a system that can literally transform any hygiene department into a Profit Machine for the practice. First, I tested my ideas on my own at the practice where I worked.
Then, through my inner-circle (my network of friends who are working hygienists in practices across the U.S.) we started beta-testing my exact same scripting at the practices where they worked. Bottom line: by approaching hygiene like a business owner, and by consistently asking the same, scripted questions…within the first 30 days…
In short, some ideas failed and others worked like a charm. The doctor I worked for was stunned and amazed at the financial turn around. He encouraged me to keep going.
So that’s exactly what I did. In fact, over the next 3 years, I perfected a ridiculously easy to implement system that:
bottom-line net profit by an
average of $27,432 in the first 60
days of the practice because this is newly uncovered, sheer
Empowers the hygienist
to guide the course of the patient’s treatment and create new
opportunities for same-day, in-office treatments and at-home treatments!
Translation: more revenue, more perio diagnosed, more referrals. AND…I
could increase my daily hygiene production right on the stop with ease!
Creates the happiest of
patients because they become a
part of keeping their teeth and gums healthy which means less time in the
chair and less pain for them and they also get the beautiful smiles that
they’ve always dreamed about!
Allows the hygienist to
spend quality time with the
patients to increase production and not rush more patients through the
This system is a WIN-WIN-WIN situation. Here’s the score card:
The Doctor, Hygienist and Patient all experience great benefits so no one loses!
At this point, you’re probably asking yourself:
You may have bought other hygiene profit systems in the past. Maybe you have had consultants come into your practice. Yet, you still didn't get the kind of results you were looking for.
But those other systems were missing TWO critical elements
1. Training from a Registered Dental Hygienist: Your hygienists are in the trenches day in and day out and take it from one of their own... they don't trust someone who hasn't done what they do. They are tired of old-school sales guys selling the doctor on the latest and greatest doohickey only to find that they end up doing more and more work. I have been there, I have done this and Doctor after Doctor can tell you this is what made the biggest differece in gaining the buy-in from the team to make the changes needed to grow the practice.
2. Spaced out Learning: Learning something new is never easy. And the currrent way consists of attending a seminar or brining in a consultant where in the span of 4-8 hours they drop everything on you and you are expected to go home 24-48 hours later and remember everything.
We have found that by breaking up the training into 8 specific modules, Hygienists are able to perfect one new skill a week and at the end of the 8 weeks have a higher retention and acceptance rate.
This training is crushing those old, used-up audios and videos every day. Because those old-school training methods can’t provide the one-on-one attention your hygienists will get.
Think about it. Thousands of people everyday are earning degrees online and attending virtual classrooms. I figured it’s about time that I offer that kind of personalized training. Nothing can beat it!
There’s no slacking allowed here. Each week, I’ll be assigning homework designed to push them into implementing my techniques. I’ll assign tasks in small, achievable sections which will help them learn these techniques AND build confidence.
Once they get this gentle push, they’ll get to see how easy it is to give superior care while bumping up profits.
Lack of Execution is the
#1 reason why new training fails!!!!
It’s not lack of clinical skills or lack of good people. It’s because these new techniques are not getting used consistently to become part of your office’s standard of care.
Aren’t You Tired of Buying Training Programs and Attending Live Coaching Sessions Only Never Implement Most of What You Learned?
Sure you are. And I know that because it’s a common frustration I hear all the time. Look, you’re busy being a dentist. You can’t do it all. And it’s a shame that a majority of what you’re learning about building a profitable practice isn’t being implemented.
But that’s the beauty of Hygiene Explosion 2.0!
You literally don’t have to do a darn thing. I’ll handle everything.
I’m going to hold the hands of your hygienists and make sure they start implementing what I teach them.
Everyday of this training will mean they get to try out my methods and come back to me with questions and concerns. See, I’ll handle those immediately and you’ll be left with a self sufficient hygiene staff that will be implementing 100% of what I teach them.
Heck, by the end of the 8 weeks, they’ll
be working my strategies and techniques on auto-pilot!!!!
So what I’m trying to get to is this:
It doesn’t matter what size your practice is or where you’re located or whatever else makes you different. I’ve have taught these same techniques to hygienists in small town in the middle of nowhere and in multiple million dollars practices in large metropolitan areas. It works for every where.
I know I can help you turn your hygiene department, too, into an instant PROFIT MACHINE!
I can help you uncover the hidden profits just waiting to be discovered! I know this because I’ve done it before for hundreds of other Dentists, just like you.
And I’m not talking just about another soft tissue program. Hygiene profitability will spill into the rest of the practice with increase demand for and acceptance of high quality, high dollar dentistry.
I’ve created this new HYGIENE EXPLOSION Virtual Training System for Dentists who are serious about taking their practice to the next level.
This new easy-to-implement System contains everything you need to explode your hygiene profits and join an elite group of doctors who can lead a life of leisure!
Check out the following list. If you answer YES
Do you want:
More quality restorative
patients that’ll instantly
generate higher profits!
More satisfied and
educated patients who’ll
appreciate you and your staff and keep coming back and refer like crazy!
for your entire practice!
Lower hygienist turnover
because they’re happy, fulfilled and loyal.
Hygienists who love to come to work because their job is fun again they’ll be able to see the big picture and help you accomplish your overall practice goals!
for you and your hygiene staff
because the future possibilities are so exciting!
More time for you to spend anyway you wish…time for vacations, time with family, time to expand your practice, time to just relax, or time for anything else you can think of!
And of course—more money because you’ve taken a part of your practice that has typically been a loss leader and now it’s an area that’s highly profitable while creating a wonderful experience for your patients.
I want you to take a minute and think about what these benefits would mean to you and your practice. How would an extra $100,000 per year (at least!) change your life?
And again, I need to stress that this
system does not mean any more Doctor Time for you. Your
hygienists will be able to run with this program and make this happen.
Sounds good, doesn’t it?
Look—the truth is, I’m not looking to change your hygiene department.
I’m looking to transform your hygiene department and the overall practice profits.
The reality is the health of your entire practice falls on the shoulders of your hygienists and their assistants. If they are not doing it correctly that’s too much pressure on you, the doctor. And there’s only so much of you to go around.
So let me ask you some questions:
Aren’t you tired of being
Would you like to have
90% of the case presentation done by your hygienists and their
Wouldn’t you like to be
able to take a deep breath and relax for once?
Wouldn’t it be amazing to add $100k or more per year to your profits?
Isn’t it time you start getting to do procedures other than MOD fillings all day and other boring basics?
Can you imagine having happy employees who can’t wait to start the day?
How about patients who happily come back again and again?
Aren’t you ready for patients who willingly open their wallets and say “yes” to a myriad of high end dentistry?
Wouldn’t you relish extra time and money so you can do the things you’ve been dreaming about?
Then why would you wait one more minute before ordering this incredible money-making system?
When I go into a dental practice in person, that doctor pays me $15,000 dollars for my field-proven knowledge. That doctor knows the money spent will be generated several times over by the end of that month when the hygienists begin to use my system so he is willing to make that investment in his business.
I can guarantee my system works because it happens over and over in practices all over the world that I have worked with.
Here’s just two of many offices that shared their story about the changes they experienced.
The 4 biggest changes in
dental technology that help in producing more profits!
The 3 cash-generating
areas of a highly profitable hygiene department!
common assumption that stops hygienists from bringing in more profit and
the step-by step way to turn it around and start raking in the cash!
An easy to implement
technique that alone can rake in an average yearly profit of about
$30,700 based on a simple 8 patients/day and an average 80% acceptance
The exact surefire words
your hygienists can use to have patients saying Yes, Yes, Yes to any
procedure …that includes high end restorative in your!
Adding 4 of these procedures
a day (and this is a low estimate…82 in one day is the record from one of
my trained hygienist!) can generate an extra $34,500 per year in
7 vital tips
to achieving success with same-day acceptance for this procedure!
The condition that 80% of
patients suffer from and the ingenious way to get them to happily
accept and pay for this treatment without whining or crying!
How they can net a yearly
average of $34,500 extra with this just 4 of these simple, quick
procedure per day!
You might be missing this
vital increase in insurance coverage that can add approximately $70,000
to your yearly earnings!
This amazing product is one
your patients will actually use and stop by the office to buy the
minute they run out!
And much, much more!!!
You literally can’t afford to miss out on this offer! My system is unlike anything you’ve seen before…I guarantee it!
But Don’t Just Take My Word For It…Check Out What These
Doctors and Hygienists Have to Say…
Before I tell you more, let me address a serious issue you may not even know you have…..
What if Your Hygienist Doesn’t
What I’ve found, as a practicing hygienist of over 25 years, is that if hygienists feels like their “selling”…they will not implement this system.
That’s not what this is all about!
That’s the beauty of my system! I created these techniques as a working hygienist after being frustrated in seeing so many patients who needed perio, preventative services and a host of restorative dentistry…but had zero clue they needed it.
So out of frustration I had to develop my own techniques that would help patients see the value of what we, health providers, can do.
I wanted to help my patients make the best decisions about their treatment, that’s why I became a hygienist in the first place.
That’s why, when using my system, your hygienists will see that they are not “selling” a thing but they are treating, helping, preventing and guiding the patient to better health. The increased production just stem from the superior service and higher efficiency your office will experience.
And what’s even better, your patients won’t feel like they’re being sold but actually walk away appreciating you and your staff even more. I provide, in detail, the exact words they can use to get your patients to agree to almost any treatment! It’ll quickly become completely natural and your hygienist will be empowered by running a highly profitable section of the practice!
We have had over 500 Hygienists go through the Hygiene Explosion 2.0 Virtual Training Course! I couldn’t be more excited. And you should be, too.
Your hygienists will get in on virtual training in a small class size where they have the ability to ask questions and get clarification on whatever they need for instant feedback, just like in my private consultation days..
And the best part is, they will be able to attend this training in the comfort of they’re home or office. Look, doctors pay me $15,000 to come to they’re practices and teach their staff. They do this because they know they’ll make the money back several times over within weeks.
But, you don’t have to do that, this virtual program is designed to get your staff started FAST. You’ll see a difference in their attitude after the first lesson alone.
This all inclusive training for one small investment at a savings of thousands compared to my private consultation fee. It is for up to 2 hygienists in your office. And they will also be getting 8 credits of continuing education for their participation to apply to their dental license in addition to written training manuals and DVD copies of the lectures for reference later on.
So don’t wait. In order to maintain the quality of this training I expect, there’s a limited amount of students I can accept in order to be able to handle the questions personally. So jump on this while you still can.
If you’re still unsure, check out everything your hygienists will be discovering:
Picture, Introduction to Hygiene Diamonds Paradigm: This is where your
hygienists will “get it” and understand their role in the success of your
Your hygienist will learn the “method behind the madness” in this
section. They’ll finally see how their role is super critical to the
success of the practice. You’ll see a difference in attitude and a higher
level of excitement from your staff after this section!
My system will show your hygienists exactly what to say to get your
adult patients to happily pay for this treatment again and again…and
more parents will be signing on to treat their kids. The best part is all
this will be a done deal before you even get in the room! So the
bottom-line here is they’ll learn to bring in more profit and help more
patients without your involvement!
Exploding Same-Day Preventive Procedures:
If only your hygienists
could get all those profit-adding, same-day preventive procedures
accepted…you’d be rolling in dough, right? But they can’t. This is an
area where 90% of hygienists fail at. But that’s okay because I’ve
got some simple tricks and strategies that’ll not only get your hygienists
getting acceptance for these procedures but they’ll be excited about doing
it! Imagine seeing your productions numbers skyrocket because your
hygienists have been hard at work using Hygiene Explosion techniques!
You can add an average of $70,000 per year just by doing this one,
simple thing (I can’t believe how many practices don’t know this!).
Instantly turn a no-profit procedure into something that jump-starts your
bottom-line all while giving your patients the very best preventive care!
Here’s another area
where most hygiene departments are failing to tap into. And it’s a shame
because it’s so important for our patients. So even if your team has
never given a second thought to offering this service to your patients, my
system will show them an easy way to get this out to your patients.
You’ll out perform your competition everyday when your staff covers this
with your patients!
Arrggh! It’s so frustrating to spend the money to get
new patients only to have them trickle away slowly to other practices.
Your hygienists hold the key to the patient retention puzzle. Once they
discover my techniques, you’ll see a huge bump in your patient retention
Loyal Are Your Patients:
Loyal patients refer happily and come back year-after-year. Your
hygienists will discover how to create fierce loyalty. And this will help
you build a solid dental practice that is
· The Periodontal Paradigm: This is one of the most underutilized profit areas. Right now I can walk into your dental office and help uncover $1 million in undiagnosed perio disease cases. But 99.9% of dental offices have zero clue about what I reveal in Hygiene Explosion. So get ready to see a huge bump in production when your staff completes this section!
But that’s not all. You’ll also get a full 8 module written training system to go along with the premier 8 lesson Hygiene Explosion 2.0 Virtual Training.
“But What Happens AFTER the 8 Weeks?”
Don’t worry. You won’t be left alone. I’m committed to seeing this through and getting your hygiene department turning a huge profit so here’s how I’m going to help.
Your staff will have access to ongoing LIVE training and resources through your membership with the Team Training Institute. This is where they can find valuable information to maintain their training and skills. The further they get into this, the more questions will arise so you can rest assured that I’ll be there to continue the training.
You will gain access to real time information in the world of practice growth, productivity, marketing, and dental hygiene 24/7 as part of your membership to The Team Training Institute along with access to the Members only website.
Also, Team Training Institute members enjoy exclusive access to my monthly training calls to answer questions and implement the latest advancements to explode dental hygiene productivity. I also regularly interview top producing hygieneists from around the country to give my members opportunity to get information from superstars and to find out how they succeed in their ofices. These calls contain tips and answers guaranteed to increase your office productivity.
There is a second call each month ... focused soley on the administration side of the practice. Lead by our super-star team of in-office coaches who are in the trenches daily.
Members also receive my monthly newsletter aimed at keeping all our offices on the forefront of current trends and arm you with up to date information to handle anything that you might face in any economy.
Members also have access to my exclusive Whitening for Life Program™ (WFL). This program is a patient retention and loyalty tool to keep them returning to your office for their dental care. Let’s face it, it’s expensive getting new patients so we want to ensure that they continue their care with us for years to come and become part of our dental family.
During your team’s training, they will learn how to implement and offer WFL to your patients as it help increase your hygiene department’s profitability.
You receive membership in the Team Training Institute for 60 days for FREE as part of your Hygiene Explosion 2.O. You can maintain all these benefits after your 8 week course is over for a low monthly fee of only $199. Your small monthly investment will continue to pay dividends back to your practice.
“How Much is the Hygiene Explosion 2.0?”
First, how much would you pay to have a personal consultation with me? ..... $15,000
Yes, $15,000. And that’s only if you can get me because I have a waiting list of offices that goes on for months. Other doctors gladly hand over that money because they know they earn that sum back immediately after their hygienists start implementing my program.
But the truth is...I just don’t have the time to reach every doc who’s interested in their staff learning my system. So that’s where the Hygiene Explosion System comes in.
I’ve designed this so your staff can learn everything they would learn as if I were there in the practice.
So, I’ve decided to discount my personal consultation service price and offer this Hygiene Explosion System for a reasonable price of just $1497 (this includes up to 2 hygienists) ..... AND you can break that up into 3 EZ Installments of just $499 or I will give you an additional $200 discount if you choose to pay for the entire training upfront.
You see, $1497 is a drop in the bucket compared to the money you are letting walk out your door every day... in fact, in just the first week of participating your Hygienists will likely find more than $1,500 in lost production. Ask yourself if you can afford not to...
This is the BEST Investment You Can Make
ü Your hygiene staff spends more time with your patients than you do…they are on the front lines of your practice. And because of that, you should arm them with the best strategies, techniques and tricks to make the most out of each patient’s experience.
ü If your patients have a great experience with your hygienists then they’ll be more likely to stick around and have higher-end procedures done.
ü But on the other hand, if your hygiene staff isn’t so good at what they do, you are missing out on higher profit opportunities AND you’re losing patients.
ü You are getting the opportunity for significant savings over my private consultation fee with still the benefit of a small class size.
ü Certification by me for up to 2 dental hygienists.
ü Live training environment, written manuals, built in implementation and accountability from your hygienist (with ZERO time involvement from you.)
ü And all this is only $1497… which is pennies compared to my private consultation fee. Your office will make up your initial investment in less than a month making my system FREE really with the techniques I am going to teach!
So getting your staff into my new Hygiene Explosion 2.0 Live Training will instantly increase your patients’ satisfaction and boost how much they spend at your practice. You just can’t lose.
Did I mention?…. Each hygienist you
register will receive 8 CE credits upon completion! You can’t beat that.
Seriously, you’ve never made a better continuing education investment
before. Because the Live training will directly benefit you and your
practice instead of just satisfying an arbitrary requirement.
This means that you can try out Hygiene 2.0 at my risk. See if this system will work for your practice an when it does, you are guaranteed to have made your investment back. But if it doesn't, I honestly want you to ask for your money back.
So there you have it. That’s the best guarantee you’ll ever see! You have absolutely nothing to lose but everything to gain.
You’ll either get an incredibly profitable hygiene department without any added doc time or you get 100% of your investment back.
It’s Time to Make Your Choice!
You can keep running your hygiene department the same way as your potential for mind-blowing profits never happen.
Grasp on to this opportunity to set your hygiene department ablaze and instantly see profits like you’ve never imagined!
I’m ready to prove everything I’ve promised. So put my claims to the test. Like I said before…YOU CAN’T LOSE!
If you want more guaranteed profits, more efficiency and happier employees and patients, then simply click below:
Or pick up the phone and dial 877-732-2124 to register your team today!
PS: You (and your hygienists) will be amazed at how simple and easy it will be to apply all these techniques. And your FREE bonus of my "How Everybody Wins with Production Based Compensation Training" will allow you to begin motivating and compensating your team with a complete win-win system.
PPS: If you continue the same way, you're going to get the same results. What I am offering you is teh easiest, most risk-free way to increase your Hygiene Production and start seeing results IMMEDIATELY